Over the past decade, we’ve seen mobile devices decrease in size and rise in prominence as some of the most powerful electronics on the planet.

Mobile devices like smartphones and tablets playback full HD video, play graphics-intensive 3D games, use touch screen inputs for controlling a wide variety of apps–and that’s not including the variety of ways they’ve changed how we communicate through the web and the phone.

The web adapts

To match the constantly evolving mobile space, the web needed to adapt too. Even though you probably don’t see it now, it’s happening. Many websites are now being recreated using a design principle known as a responsive web design.

Responsive web design is a practice that allows web designers to design websites in a way that allows it to adjust itself according to the resolution of the device displaying the website. So, if a desktop computer’s widescreen monitor displays a site in a larger resolution, responsive web design allows that same site to display at a lower resolution on a smaller device without compromising the design of the site itself.

Responsive web design works just like that. It allows web designers to make browsing the web easier for a wide variety of users, especially as many of those same users switch to using mobile platforms as their primary browsing device.

Using responsive web design

Responsive web design, although rather time consuming for designer to properly plan, absolutely benefits both web designers and webmasters on a long term basis. It’s thanks to the many benefits that responsive design affords web designers and webmasters, such as:

Webmasters no longer need a separate mobile website. Using responsive web design, end users only have to access one website that changes according to their resolution and device size, without compromising the visuals whatsoever. Updates are easy for web developers and designers to develop, since it updates across all formats instead of just one.

Visuals, as mentioned, all stay the same size across every device. This allows a business to effectively build their credibility and brand identity across the web. In responsive web design, visuals like the graphical assets of a site are designed with flexibility in mind, starting from low resource high resolution assets that can easily adjust when viewed on a mobile site.

Web designers can easily design a site using a grid base, instead of starting with a variable site. The best responsive web designs work on a grid-based design system, which allows the site to easily adjust to cover a screen with no space left over. This essentially helps web designer produce more coherent responsive designs that look great across all devices.

Custom Web Design is better than Website Builder Software

If you are looking for the best website design that would stand out and can better compete with your rivals, you should know which would be advantageous to work with. Should you go for custom web design or website builder software? To help you choose which one is better than the other, here are a few advantages for each that you can study and compare:

Advantages of Custom Web Design

• Hiring a web designer that is focused on creating a unique web design is the ultimate goal. Having a custom web design will give a design which is only for you and only one of its kinds.
• A competent web designer will make a design that is search engine friendly, making your website ranking higher and can easily be found by researchers. This is the most important benefit of using a custom web design.
• A custom web design is suitable to your company’s requirements. You can ask the web designer to implement specific features that your company needs.
• Custom web design can be flexible. It can accommodate future technologies that your company might want to add. Just make sure that your web designer is putting this into consideration.

Advantages of Website Builder Software

• The website builder software can give you insights to what shade, layouts and features that you can add on your website.
• If cost is an issue for your network to start rolling, you should opt for this option. There are lesser fees for using a website template.
• It can run as soon as possible as the software has already been built so the web designer can just copy it immediately.

Since all the cards have been laid out to you, which one should work best for your company? Is it the custom web design or the website builder software? Well, the best option would be to use a custom web design because it would give your website to stand out from the hundreds of websites out there. You are assured that you are the only one using the unique template unless if you have paid to make the template exclusive for your use only, then the website builder software is better.

When you choose a custom web design, your templates are limitless because you can work with your web designer to think of the best design that would work best and give your company the returns it needed. If you are using a website template, you can’t immediately customize it as you will have to learn the codes which would take some time unless you hire a professional. There are also instances that the templates are very specific that when you try to customize it, the codes will break and it will not turn out what you wanted it to be.

Custom web design is search engine friendly. It is essential that the codes used by your web designer are done properly. If not, it could hurt your marketing strategy and will not give you the outcome your company will need. Website builder software does not have this luxury.

Custom web design uses up to date codes so that if the company wants to upgrade its system, the web designer can easily implement anything. This would also mean that any codes used on a custom web design can work on all browsers.